Marijke Smallegange is Head of Digital Marketing, Communication & Commerce at the Rijksmuseum in Amsterdam, one of the world's most prestigious cultural institutions. With extensive experience in digital strategy and cultural communication, she has been instrumental in developing innovative approaches to museum engagement and digital transformation.

At the Rijksmuseum, Marijke has overseen major initiatives including digital campaigns around landmark exhibitions and restoration projects, such as Operation Night Watch, bringing world-class art and cultural heritage to global audiences through cutting-edge digital platforms. Her career spans both the cultural and commercial sector. This unique combination of commercial digital expertise and cultural institution leadership positions her at the forefront of museum innovation and audience engagement.

Based in Amsterdam, Marijke is passionate about leveraging digital technologies to make art and culture more accessible to diverse audiences worldwide, while maintaining the highest standards of cultural stewardship and storytelling.