The British Museum
Sian Hoggett
Sian Hoggett is Head of Customer Relationship Management at The British Museum, and Head of The British Museum Friends. As Head of The British Museum Friends, Sian and her team are responsible for looking after the Museum’s circa 70,000 Members. Members play a vital role in continuing the work of the Museum, and Sian and her team ensure Members are recruited and retained and offered opportunities to further invest their money and time into the Museum.
As the Museum’s Head of Customer Relationship Management, Sian is also responsible for ticketing, marketing and patronage (those contributing up to £12,000 annually). Sian is an expert at acquiring and utilising customer data, working to engage visitors with the Museum by buying tickets, subscribing to emails, donating and more.